Gospel Advocate Company was founded in July 1855 by Tolbert Fanning and William Lipscomb. They dedicated their efforts to support the doctrine of salvation through the gospel of the grace of God. This remains our mission today. We have been a family-owned business for more than 158 years — the Fannings, the Lipscombs, the McQuiddys, and since 1990, the Andersons.
A passage we strive to live by is Psalm 16:6, which reads “The lines have fallen to me in pleasant places; Yes, I have a good inheritance” (NKJV). We intend to honor that heritage to the best of ourability and pass it on to the next generation. Our goal is to serve God and His people and to further the growth of the church.